This weekend is National Women’s Day, and so we celebrate the influence women have on the travel industry in South Africa. It may be surprising to know that in fact:
More than 70% of the tourism and travel sector is composed of women, which translates to 600 000 jobs in South Africa.
Since the onset of Covid-19, tourism has collapsed, leaving the protection of some of the continent’s most vulnerable communities, wildlife and wilderness areas in the balance.
This Sunday we remember our country’s unique story, when 20 000 women demonstrated courage and power by staging a march on the Union Buildings in Pretoria in 1956. Standing patiently outside, many with children on their backs, they began to sing a protest song “You strike a woman, you strike a rock“, representing the courage and strength of women in South Africa, and indeed all over the world.
At Londolozi we know first-hand the influence an empowered, successful woman has on the future of a family, a village, and an entire generation. Today we celebrate and appreciate the strength, love and union between the 137 women that work at Londolozi, and who make up 53% of the Londolozi Family.
This figure shows that now more than ever the support of travel and tourism to Africa has a ripple effect on society.
So, this Women’s Day our sisterhood turns to dance, as we always do in Africa. Some of the men of Londolozi joined us in this celebration, a beautiful part of the sacred masculine who stand up for a shared humanity. Turn up your volume and listen to one of South Africa’s local artists Master KG.
Our industry and the 7.5 million South Africans supported by it, continue to stand together to prevent its collapse…
Londolozi’s Jerusalema Dance Challenge from Londolozi on Vimeo.
This Women’s Day, take the time to acknowledge your sisterhoods. What you bring to each other, how you hold each other, and the strength you share.
“One woman is a tiny divine spark in a timeless sisterhood tapestry collective; all of us are Wild Women” ~ Jan Porter
“When she shifted from competition to collaboration, all the women around her became radiant stars in a dark blue sky, each one striking and rising, without trying to outshine.” The She Book by Tanya Markul
It’s very moving thank you!
Love the dance video.
Fun video, excellent, inspiring women of Londolozi!
Browyn, I’ll have read the book The She Book, by Tanya Markul🤗
Love this so much!!!! For so many reasons.
Such a beautiful song! To all the wonderful Londolozi ladies a quote from an unknown….’She is water, powerful enough to drown you, soft enough to cleanse you, deep enough to save you’ 🙏🏻💕💕
That was absolutely beautiful! So much joy and love.
We are women, hear us roar, not meow. I love how Londolozi truly supports women in all facets of your lodge’s operation. I’ve watched the Jerusalama dance each day since it was shown as it’s a great way to begin the day! Keep safe – all of you!
Hello Bronwyn, Thank you for this positive reading about women in African Travel. The song and dance vimeo was great to see and listen to! What a lovely feeling it sends to everybody! And the last thing you highlight in your article is so good, ” When she shifted from competition to collaboration….” It is more importent to see the big picture then just seeing yourself! Thank you for sharing!
Brilliant and beautiful!
A beautiful choreography and song!
Very up lifting in a down time! Thank You!
I watch this daily and with fingers crossed for when we can return to Londolozi🧑🦳
Absolutely brilliant and so full of emotion. Happy Women’s Day.
Bronwyn, What an inspirational and fun video! The song is awesome too! Where do we find the song? We loved it and celebrate you and the wonderful women at Londolozi!!
A big thank you to Bronwyn and the whole team at Londolozi for creating and sharing this dance video. Listening to the great song and watching you dance on the river bank in Londolozi makes me happy and sad at the same time. Wish I could be there now……..
Nice.