This weekend is National Women’s Day, and so we celebrate the influence women have on the travel industry in South Africa. It may be surprising to know that in fact:
More than 70% of the tourism and travel sector is composed of women, which translates to 600 000 jobs in South Africa.
Since the onset of Covid-19, tourism has collapsed, leaving the protection of some of the continent’s most vulnerable communities, wildlife and wilderness areas in the balance.
This Sunday we remember our country’s unique story, when 20 000 women demonstrated courage and power by staging a march on the Union Buildings in Pretoria in 1956. Standing patiently outside, many with children on their backs, they began to sing a protest song “You strike a woman, you strike a rock“, representing the courage and strength of women in South Africa, and indeed all over the world.
At Londolozi we know first-hand the influence an empowered, successful woman has on the future of a family, a village, and an entire generation. Today we celebrate and appreciate the strength, love and union between the 137 women that work at Londolozi, and who make up 53% of the Londolozi Family.
This figure shows that now more than ever the support of travel and tourism to Africa has a ripple effect on society.
So, this Women’s Day our sisterhood turns to dance, as we always do in Africa. Some of the men of Londolozi joined us in this celebration, a beautiful part of the sacred masculine who stand up for a shared humanity. Turn up your volume and listen to one of South Africa’s local artists Master KG.
Our industry and the 7.5 million South Africans supported by it, continue to stand together to prevent its collapse…
This Women’s Day, take the time to acknowledge your sisterhoods. What you bring to each other, how you hold each other, and the strength you share.
“One woman is a tiny divine spark in a timeless sisterhood tapestry collective; all of us are Wild Women” ~ Jan Porter