How can you explain using words something that can only really be felt, and, in fact, exists in a wordless space of experience? Something that is intangible. An unseen frequency.

Although we know that the Londolozi Effect cannot really be explained or concisely defined – we continue to try and explore this phenomenon through people’s different interpretations and perceptions.

What we have realised is that the Londolozi Effect is not our story to tell – it’s the collection of everyone’s unique journeys.

It’s the small moments at Londolozi, experienced by people from all corners of the globe and from all walks of life, intertwined into a magnificent melting pot of magic. We recently explored what the Londolozi Effect means to the Londolozi Family, and now it’s time to share some of the love letters that we have received from our global family of guests. For those of you who have taken the time to write to us, we can’t thank you enough for your beautiful love letters and voice notes. We have a deep sense of gratitude for you taking part. We are blown away with the beauty and the poetry in which the Londolozi Effect has been conveyed and are so excited to share with you this manifestation:

The love letters inbox is overflowing, and luckily we have a year to share all of your notes. But as a genesis, here are some beautiful snippets from the love letters we have received from you so far:

“The drives: the window on wildlife and by definition the window into your own soul, your place in life, in this world-kind-of-experience” ~ Jan-Erik Rottinghuis, Londolozi Guest

“It’s in that millisecond of exuberance that Londolozi works its magic. You have to take the leap, and allow yourself to submerge” ~ Carrie Harmon, Londolozi Guest

“The very first time I visited Londolozi (back in the early 80’s) I left a piece of my heart and soul in that beautiful wilderness. In return Londolozi gave to me a piece of its heart and soul to sustain and enrich me. With each visit I feel the same authentic, warm and welcoming embrace and leave charged with renewed energy and a full heart, knowing I simply must return again. There is no doubt in my mind that Londolozi is indeed one of the world’s great energy vortexes – a place to visit when in need of spiritual realigning and healing” ~ Susan Cook, Londolozi Guest

“It’s a sense of being that is indescribable, yet undoubtable at the same time” ~ Richard Tunstall, Londolozi Guest

“Every visit has been life changing and has progressively brought me closer to myself” ~ Sean de la Harpe-Parker, Londolozi Guest

“It’s ‘real’, it’s primal. It’s all a dream come true. Was I really there? Yes! It’s part of me now, deep in my soul. I left my heart there, forever” ~ Melinda Schussele, Londolozi Guest

“It’s a unique, unforgettable opportunity to interact with nature as never before” ~ Lorre Lei Jackson, Londolozi Guest

“This is by far my most happy and complete place on earth. Sitting in companionable silence and listening to the sounds of the bush , watching the animals is just wonderful. Each day is like a children’s Christmas- you never know what you will be given!” ~ Ann Macdonald, Londolozi Guest

“Londolozi fills a spot in my soul like no other place! Each visit is a coming home” ~ Lindy Ruggiero, Londolozi Guest

“I come to Londolozi to experience pure happiness, happiness that is both magical and rather mystical. It is that magic that keeps me coming back!” ~ Mary Beth Wheeler, Londolozi Guest

“The REAL differentiation of Londolozi, in my view, comes from the “magic kingdom” atmosphere, the icon, the leader of the pack, inventor of modern safari experiences, light years ahead of the rest of this pack and continuously improving, that you have been able to create” ~ Jan-Erik Rottinghuis, Londolozi Guest

“Londolozi is more than a destination for the wealthy, she is infinitely more than her landscapes and the lifeline of the Sand River that flows through her heart. She is a vibration that intuitively knows how to touch each of her guests in an indelible and unique way” ~ Sean de la Harpe-Parker, Londolozi Guest

“I cannot understand how you can leave Londolozi and not yearn to return” ~ Sherry Koski, Londolozi Guest

“The atmosphere around you changes and in that split second you feel like yourself but younger, lighter. You’re surrounded by something elemental and yet mysterious, primal even. And as you come up for air, in that moment when you take that first gulp of oxygen, you’re so aware of being alive” ~ Carrie Harmon, Londolozi Guest

“It may sound a bit crazy, but I feel I am the best person I can be when I’m at Londolozi. My cheeks are often sore at the end of each day – constant smiling will do that! You can’t help glowing when you are wholly present in the natural world, here at Londolozi” ~ Mary Beth Wheeler, Londolozi Guest

“The Londolozi Effect is such that you cannot help but try to figure out how to return” ~ Jackson Steele, Londolozi Guest

“That awareness of nature we carry with us in our daily lives – that is the Londolozi effect” ~ Carrie Harmon, Londolozi Guest

“It is about a perspective of significance, peace, respect and thankfulness, thus overflowing prosperity in each dimension of life. The vision of Londolozi reaches far beyond the flourishing bushveld and the lively rural communities in South-Africa. It is kind of a Garden Eden. Or, to say it with the song: “All is well with my soul.”” ~ Karl Kornwolf, Londolozi Guest

“Together we all experience her differently and perhaps the sum total of all our journeys with her, will get as close to the answer as she will allow “ ~ Sean de la Harpe-Parker, Londolozi Guest

“It’s the immersive experience that enables you to reconnect with the world around you – to the natural world and the world we create, to your partner, your children, and to the stranger who becomes your friend as you share stories under star filled skies. Connection, gratitude, renewal, and exuberance. That is why we return again and again. Well, that and the crunchies” ~ Carrie Harmon, Londolozi Guest

“To recharge, reconnect and reimagine ourselves and the wonderful ethos of family, friendships, laughter, upliftment, conservation and preservation of our precious wildlife and earth. Each day offering different experiences and new opportunities to learn & discover an unknown world beyond our human realm” ~Tracey & Rob Katz, Londolozi Guest

“Being at this place and with its people is like coming home and at the same time “traveling” far – to my inner self. It is a journey to new worthwhile vantage points of life. It is about inner peace and a respectful relationships with people and the land, everywhere in the world! “ ~ Karl Kornwolf, Londolozi Guest

“A sanctuary surrounded by nature in its purest form. The feeling that time is never a pressure. The complete abundance of not only wildlife, but the rawness and unpredictability of the ecosystem is magical, like stepping into an untouched world” ~ Nicky Ryan, Londolozi Guest

“In the years since (2014), Londolozi has never left my thoughts” ~ Jackson Steele, Londolozi Guest

“Learning about and seeing sustainable practices in action makes me proud to call Londolozi my African home, my “happy place” ~ Mary Beth Wheeler, Londolozi Guest

“The magic of Londolozi is in the Brand management of your description of the care that comes from all your staff from stepping off the plane to re-boarding with a lump in your heart” ~ Jan-Erik Rottinghuis, Londolozi Guest

You are not too late to write to us – there is no deadline for your love letters, whenever you feel the urge to put into words the magic of Londolozi as you feel it, please do reach out to us. You can also leave your definition in the comments section of this blog. Thank you for helping us attempt to express #theLondoloziEffect – we are loving the journey.