I love watching the trends arrive… food trends, style trends and – of course – travel trends!
Finding myself living in the middle of the African wilderness (where it can take months for the latest anything to arrive) I need to go trend-tracking for myself in order to stay current. Yes, online is one source but it can be rather generic and only really useful as a research tool when you already know what you are looking for.
For me, the best trends arrive from our beautiful guests every day. Each person who comes to stay with us has seen, been, and experienced adventure, food, style, and wellness from the best around the globe. The joy of a family-run hospitality safari lodge is that guests move fast to becoming wonderful and dear friends and so over the last 15 years I have gathered what I consider some of the best trend forecasters in the business (you know who you are). This group is trusted, honest and of course right at the cutting edge of their field.
So you can imagine that while on lockdown here at Londolozi I was thrilled to be able to take the time to reflect, connect and receive so many ideas and such wisdom from all over the world. This is especially true around the all-important ‘new era of hospitality’ as the world begins to open up to travel. Everything from new health and safety protocols to social distancing, dining distancing and deep cleaning of rooms to name but a few. It has certainly become apparent that sustainability is forming the cornerstone of high-end luxury travel experiences, while “off the beaten track” and remote destinations are fast becoming the new trendy spots to be. And so it came as no surprise that coming back to Africa on a completely private, exclusive tour certainly seems like the way forward. Each of these new insights came as beautiful reassurance to me that as the Londolozi family we are well down the road on all of this thinking and new practice.
The one idea that just kept popping up from multiple guest gurus around the world was that 2020 has shown us all that less is more and that travellers are waking up to the power of staying in one place for longer. Lucky for us, when it comes to long stays, the safari industry finds its self very well positioned and – quite by accident – ahead of the pack.
Long stays will be founded on good internet, small stand-alone camps for private and exclusive use, low numbers of people, and lots of diverse outdoor experiences in one place.
This will be coupled with a remarkable location, being connected to and surrounded by the natural world, warm climates, and lots of open air space (check, check, check…we are looking on-trend!). Being part of the global Relais & Châteaux (R&C) family means that we are connected to some of the finest stand-alone hotels in the world. Personally, when I travel I try and stay at family-run establishments ensuring authenticity and tailor-made experiences. Here in Africa we have a network of owner-run and operated hotels and lodges of the most wonderfully nuanced experiences. Combining any of these properties in the R&C Africa network will be the perfect way to relax and unwind in complete privacy, allowing for exclusive use for just your friends and family. We are all intrinsically linked and will provide the best of what Africa has to offer. We recommend combining a few R&C properties, connected through private air travel, to really get a feel for a uniquely African long stay.
Gone are the days of 2 to 3 night stays in multiple locations as travellers will now be looking to stay in one destination for longer. We all want less time traveling through airports, in planes, trains and cars; the focus will be on one or two quality destinations and really taking the time to “live” into the place that you are visiting. Sharing these experiences deeply with those you care about has also become a major focus. Many of the guests I have spoken to have said that lockdown showed them how to work from anywhere (providing you have internet, you have an office) and that it is possible to do what is needed to be done. Family time is key and spending time with loved ones in remote locations is high up on everyone’s list.
My “guest trend team” feels that small groups of friends or family will, in future, travel together. They will want to adventure together, be involved in true contribution to sustainability and greater community work, but do so in a private way. This could be from private Land Rovers, private wine tastings, private events, private experiences and private hosting teams with health, safety, and fun at the center of all that they do. This news is greatly welcomed as this is all possible when traveling on safari in Africa, and it’s something we at Londolozi have always prided ourselves in.
In the future, I too will be exploring travelling in this new way of less is more. We as the Londolozi family are ready to welcome any long stay pioneers! Our private safari homestead awaits you and your choice of long-stay safari immersion in the wilderness, your African home…
Nature connection is priceless and it takes time to truly understand why. If you are interested in a Londolozi long stay click here to get more information.
Thanks for the Blog Bronwyn, more and more we see sustainability as one of the key buying decisions for people chartering Private Aircraft
We can’t wait to get back.
Glad to know that Londolozi is focusing on longer stays and private air travel.
A very timely blog, Bronson. All the people we know are rethinking their travel plans for the future, looking for ways to stay safe yet see the world. It seems that Bob and I have been ahead of the trend a bit as our last 2 stays at Londolozi have been for 12-14 days each – and our postponed trip to next year is the same. We truly enjoy the longer visits – spending more time on drives, observing the wildlife for longer periods, paying more attention to the “smaller things,” getting to know our ranger and tracker better, meeting and enjoying more staff, taking advantage of all the other wonderful experiences Londolozi offers. We heartily underscore your suggestion!
I enjoyed this blog Bronwyn and completely agree that longer stays are more rewarding than the 2/3 days in each place. Since my trip was canceled due to the virus I’m planning for a week’s stay next spring in order to truly enjoy the bush as well as whatever local activities are available. See you in ‘21!!
Bronwyn, I loved this blog
My Daughter is the Santa Barbara Channel Keeper, founded Bobby Kennedy, JR – I loved the solar panels🤗
Bronwyn, You are right on! As hospitality professionals and long-time Londolozi lovers, we agree with you 100%. The set-up and structure of a Londolozi extended stay is the perfect way to enjoy world-class hospitality in one of the most beautiful, exciting and unspoiled places in the world! If we had one of those jets, we would be there right now! We miss you all!
What does this mean exactly? Are you saying that the kind of five-day visit that we enjoyed so much at Londolozi will no longer be happening? And what will the impact of jets be? both to noise level and to carbon?
Hi Michael. Normal Londolozi stays and offerings will remain exactly the same. This is more of a travel trend that we see coming and have had quite a few requests over the lock-down period regarding longer stays. In terms of the impact of jets, of course this is a factor that Londolozi has considered for many years (and as a side-note, we started our indigenous tree and plant nursery nearly 15 years ago. On average, we propagate about 3500 seeds a year and about 2500 of those seeds take which means that over the last 15 years, we have planted roughly 15 000 trees, about 1100 trees per year, in an attempt to offset our own carbon emissions that come hand in hand with tourism). Secondly, we have specifically partnered with a private jet company that specializes in carbon offsetting. Lastly, as stated in our impact report on page 17, you can see the in-depth data on the subject and our efforts. As for noise levels, we will continue to stick to our protocol of only allowing aircraft traffic during certain times windows that minimize noise impact and disturbance in the area. I hope that this answers some of your questions. Thanks so much for commenting.
An excellent and thoughtful reply. Thank you!
Browyn, we are coming in 2021 – our 50th wedding anniversary was cancelled due to the COVID-19 virus, so we will be coming in 2021 for our 51 wedding anniversary🤗
Looking forward to visiting this miracle in the bush!!
Couldn’t agree more – for years we have now travelled often to just one safari destination. Why people travel to several lodges – especially in the same area? Why have unnecessary travel time when you can enjoy the place you are staying it between morning & afternoon drives? Every drive is different! Of course this is especially true when you are staying at Londolozi !!!
As usual, you are on the leading edge of whatever the ‘new normal’ will be when international travel opens up. I was happy to see the acknowledgement that longer stays make sense and the consideration of private air travel, particularly with the uncertainty of South African Air. Congratulations on continuing to be the leader that Londolozi has always been.
Sounds divine…a long stay at Londolozi !!!!… I’m going to have to dig deeper into the bucket (wish list)…. sadly at this point I can but dream., And continue to relive the virtual drives. I’m sure you will have no trouble in fulfilling this new track and I wish you, the family and all the team much luck. 🙏🏻💕💕
perhaps one day we will meet your Dad again ..it’s been about 38 years 😊
Two weeks, baby – two weeks in December…can hardly wait!!
Love the insights and the trends. During lockdown my mind wanders daily to my past Londolozi experiences. I am desperate to get back and spend more time and take advantage of the new Healing House too. So trying to find ways to have an even more immersive experience. Hope you are all well.
A great blog Bronwyn. Travel to Londolozi is now one of my expensive “habits”. It is the greatest place on earth to me and my husband.