Londolozi’s not-for-profit partner, Good Work Foundation (GWF), has recently partnered with South African coffee brand, vida e caffè, on a nationwide campaign to support new education technologies and practices in South Africa’s rural spaces.
Until 22 March 2015, customers at vida e caffè espresso bars can add A Shot of Life (five rand) to their bill with the proceeds going to GWF’s Open Learning Academy model, which allows rural public-sector schools to outsource their digital learning to a GWF-operated digital learning centre.
Many of our non-South African visiting guests have asked how they can join in. If you are traveling to Johannesburg or Cape Town during your stay, look out for vida e caffè espresso bars. There are over 70 across South Africa, including at the V&A Waterfront, Camps Bay, Greenmarket Square and Stellenbosch in the Cape Town region, and at OR Tambo Airport and Sandton City in Johannesburg.
To all of our South African friends and ambassadors, share the online story by tweeting a photo of your vida receipt and adding the following hashtags: #vidaGWF and #ShotOfLife. You can follow @GwfOnline, @londolozi and @vidaecaffe.
Here is some of the action from the campaign so far. On the web, in the espresso bar, and at Good Work Foundation.
On the (Social) Web:
In the Espresso Bar
At Good Work Foundation
Every little bit helps, and to activate a movement we need your help in sharing this campaign. We would love to feature your #ShotOfLife photos across our social media. We would also like to know how visible the campaign has been. If you have seen A Shot Of Life, either online or in-store, let us know in the comments section below.
A big thank-you for all your support from the team at Good Work Foundation.