Jonathan Farber


I am an avid outdoorsman who was gifted a love of nature from my parents. I have worked in many fields, and am a Gemini Award winning TV Producer (Canadian Emmy Award), who has written for several publications. After leaving TV production I followed my passion for cycling, eventually earning coaching certification and have coached a handful of Masters athletes to the World Championships.
A few years ago, I decided to refocus my passion toward a more impactful and compelling purpose: To connect nature curious Urbanites to the outdoors, drawing them in to a more healthy and balanced lifestyle. A special focus is on disconnecting from the digital world in order to reconnect with real life.


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10 April, 2798